Executive
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pcpNews
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Overage
Logos, Underage Market
By ANDREW ADAM NEWMAN
Published: October 16, 2006
The full-page back-to-school ad for a Macy’s in Portland, Ore.,
promised “all the best looks for back to the books.” But
some parents took exception to the claim when they noticed that the
ad featured a T-shirt emblazoned with “Beer Pong,” a drinking
game. |
When an Oregon
substance-abuse prevention group found these T-shirts in a Macy’s
“teen department,” it caused an uproar. |
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Judy
Cushing, who heads Oregon Partnership, a substance-abuse prevention
group, went to the store to investigate. (When the ad appeared, on
Aug. 11, the store was called Meier & Frank, and was in the midst
of a transition to Macy’s.) In what she described as the “teen
section,” Ms. Cushing found not only the Beer Pong shirt but
also one that said “Beer, It’s What’s for Breakfast,”
and “I’m Working on My Six Pack,” which showed a six-pack
of beer, playing on the expression for toned abs.
“If they want to sell those T-shirts, fine, but don’t sell
them in the back-to-school section,” said Ms. Cushing, adding
that in Oregon nearly 30 percent of high school juniors report having
binged on alcohol in the previous month. Such shirts are actually
banned at Portland schools, where the dress code prohibits clothing
that is “alcohol-, tobacco- or drug-related.”
Click
to read the article.
Visit New York Times
Web Site. |
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OPERA
is
a statewide, nonprofit association of private sector and tribal
entities who provide treatment, prevention and training services.
We are dedicated to ending addiction by ensuring the development
and maintenance of the highest quality statewide service systems. |
Mission
OPERA’s mission is to eliminate alcohol and drug problems
and their social, health and behavioral consequences through
use of evidence-based practices; partnerships with public and
private, social and healthcare providers; and advocacy for effective
budget and public policy. |
Vision
We envision a society in which alcohol and drug problems are
recognized as a public health issue that is both preventable
and treatable. We envision a society in which high quality services
for prevention and treatment of alcohol and drug problems are
widely available, and where prevention and treatment are recognized
as specialized fields of expertise. |
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